Applied Brewing Solutions

Applied Brewing Solutions won its work through referrals and face-to-face relationships built over Oladapo Loto’s career. That brought in good clients. But a brewery or distillery owner who hadn’t already heard of him had no way to find the consultancy, check what it had delivered, or reach out. There was also no way to tell which contacts led to new work. The consultancy needed an online presence that matched its experience. It had to show up when owners in the region searched for help, show real projects and not just claims, make it easy to start a conversation, and track where each enquiry came from. Oladapo also needed to keep it up to date himself.

We designed and built a content-managed website around Applied Brewing Solutions’ consulting practice. It answers the questions a prospective client asks: what the consultancy does, what it has delivered, and how to get in touch. Around the site we set up Google Search Console, Google Analytics, Vercel Analytics, a Google Business Profile and a LinkedIn company page, so the consultancy can be found and every visit and enquiry can be measured. The site combines a services catalogue, a project portfolio with galleries and full case-study pages, an Insights section for articles, and an enquiry flow that reaches Oladapo by email and WhatsApp, with every lead tagged by where it came from.

• Editable site content. Oladapo updates services, projects, his bio, headline figures and articles from one editor, with no developer needed.

• Project portfolio & case studies. Each project shows the client, location and scope, with a photo and video gallery. Any project can become a full case-study page with key outcomes.

• Enquiry form. Enquiries go straight to Oladapo’s inbox, and the sender gets an automatic confirmation. The service they clicked on is already selected, and spam submissions are filtered out.

• WhatsApp contact. One-tap WhatsApp buttons across the site open a chat with a pre-written message, since that is how many clients in the region prefer to get in touch.

• Lead source tracking. Every enquiry records where the visitor came from (a campaign, a referring site or a direct visit). It appears in the notification email and is reported to Google Analytics, next to Vercel’s visitor analytics.

• Insights section. A place for articles on brewing, distilling and the regional market, starting with guides on setting up a brewery in Nigeria and producing ethanol from cassava or molasses.

• Search & local presence. Every page has its own title and description, plus a sitemap and structured business data. The site is verified in Google Search Console, and the consultancy has a Google Business Profile and a LinkedIn company page.

• Business email. Team email on Applied Brewing Solutions’s own domain, set up alongside the new system so staff and customers see one consistent brand.